Portfolio

Industry

Retail

Services

Advertising, Art Direction, Banners, Identity, Illustration, Logo Design, Signage, Stationery, Style Guide

BRIEF

To create a new visual identity for a community-based Food & Farmers', Artisan and Global Food Markets located in QLD and NSW.

SOLUTION

We used a hand illustrated visual symbol within the logo to reflect the core themes of community, connectivity, and quality. The flexible design allows the client to use it for various purposes/audiences and includes colour palettes for the sub brands. A style guide was developed to ensure consistency in applying the design to stationery, proposals, banners, merchandise, website and social media.