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Branded Environment, Logo Design, Signage, Style Guide

Brief

To refresh the visual identity for a leading provider of integrated online learning, recruitment and communication solutions.

Solution

The Workstar logo needed to be simple, flexible and reflect key words/phrases such as organic, out of the box and engagement. Once the primary logo graphic was finalised, we used it as an element for the product sub brands as well as introducing a secondary colour palette. The flexible design allows the client to easily apply the new identity to new products that may be introduced, while a style guide ensures consistency when applying to various channels.