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Brochure, Identity, Stationery, Style Guide

BRIEF

To refresh an existing identity and create a stronger, more appropriate identity for the target audience of architects, builders and developers.

SOLUTION

JSD explored the typographic treatment of the previous logo and evolved this design.

The original identity had little colour or imagery to assist in conveying the brand. We introduced a new colour palette and utilised the photography to showcase the high quality design and build projects of Steele Associates.