Portfolio

Industry

Retail

Services

Advertising, Catalogue, Exhibition Stand, Identity, Signage, Stationery, Style Guide

BRIEF

To refresh an existing identity and create a cohesive approach to be applied to marketing collateral.

SOLUTION

JSD carried out an audit of the existing collateral and identified that the branding needed a clear creative direction. We illustrated the core diamonds which were then applied to stationery, print collateral and various marketing channels.

While retaining the red as the primary colour, JSD introduced secondary colours for use within the catalogue and exhibition stand which was well received by the client and their customers.