Portfolio

Industry

Services

Services

Direct Mail, E-news, Identity, Media Kits, Style Guide

Brief

To develop a secondary branding colour palette, visual identity guide, templates and marketing collateral for the Online Marketing Group (OMG).

Solution

The Online Marketing Group (OMG) manages over 30,000 websites and directories, making it Australia's largest network of websites. While the existing logo and primary colour remained, the introduction of sub categories and supporting colour palette have helped the sales team in easily defining who their target market is.

A supporting identity guide was also created to help internally and with business partners. Simple templates were also developed for sales flyers, eDM's and media kits to help further support the sales and marketing team.