Portfolio

Industry

Retail

Services

Corporate Stationery, Identity, Logo Design, Signage, Uniform

BRIEF

To refresh the visual identity and customer reception area.

SOLUTION

JSD aimed to create a fresh logo design and colour palette that steered clear of those traditionally used in the industry. This design aimed to help the business stand out from their competitors.

A new logo used elements of tyre tread while the colour palette was selected to convey friendliness and warmth. JSD provided design concepts for the application to the customer reception area, including external & internal signage and furniture.