Portfolio

Industry

Government

Services

Brochure, Event Invites, Identity, Illustration, Posters, Pull up Banners, Website Design, Website Development

Brief

To build on an existing logo and develop the visual identity for the Green Light Transport and Logistics Event and apply it to the supporting event communication channels.

Solution

As a new event targetting 14-17 year old students, the identity needed to be youthful and engaging. The aim of the event was to show students that the Transport & Logistics industry is active, full of career prospects and provides exciting opportunities for students. JSD used a blend of vehicle & people imagery, arrows and shapes to reflect movement as well as a bright colour palette to stand out.

The identity was then rolled out across supporting event communications such as website, fold out poster, pull up banners, brochure and social media channels.

Green Light website