Portfolio
FootyBoys
Industry
Retail
Services
Advertising, Banners, Direct Mail, Identity, Logo Design, Merchandise, Stationery, Website Design, Website Development
BRIEF
To design a flexible identity for a new sportswear brand focusing on the retail and online environments and design the FootyBoys.com eCommerce retail website.
SOLUTION
JSD developed a flexible logo for FootyBoys with variations depending on its intended use e.g. on clothing and clothing tags to use on websites and other promotional material such as postcards and advertising.
JSD also designed the main sales channel for FootyBoys. The website was designed to make the imagery the hero, to be straight forward and easy-to-use for the consumer and to allow FootyBoys to increase its sales/conversion via the use of suggestions and recommendations.
